Title

VW - Electric The Volkswagen Way

VW - Electric The Volkswagen Way

Category

Bespoke Composition

Client

Leyland Music

Leyland Music

Year

Overview

Making Electric Feel Human

The Volkswagen ID.3 campaign set out to show that switching to electric doesn't have to feel complicated. Through a simple and heartfelt story between a father and daughter, the film highlights the intuitive design and everyday usability that sit at the heart of Volkswagen's approach to electric mobility.

Emeralds Music composed and produced the bespoke soundtrack, creating a warm and uplifting score that supported the emotional connection between the characters while reinforcing the campaign's message of simplicity and confidence. Designed to complement the film's natural storytelling, the music helped transform a product demonstration into a relatable human moment.

The result is a charming and engaging campaign that demonstrates how thoughtful design and thoughtful storytelling can work hand in hand.

Credits

Bespoke Composition

Emeralds Music

Emeralds Music

Music Agency

Leyland

Leyland

Agency

Adam&eveDDB

Adam&eveDDB

Director

ED McCulloch

ED McCulloch