Unilever’s Dirt Is Good / Persil Wonder Wash campaign redefined what “fast” means, fronted by Usain Bolt and rolled out across TV, digital, social and OOH. We created a high-energy, precision-driven score designed to mirror Bolt’s pace and the product’s 15-minute performance—combining bold rhythmic movement with modern, sport-led textures to land impact instantly. Working closely to picture, the music was crafted to feel dynamic, confident and unmissably superior, reinforcing the idea that when speed meets performance, fast really does get better.