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Saatchi & Saatchi's new work, which takes the form of a short horror film, highlights BT's unbreakable connection
BT’s “Broadband Nightmares” campaign uses a cinematic horror-film lens to dramatise the frustration of Wi-Fi outages in the modern home. Created by Saatchi & Saatchi, the spot shows everyday connected life collapsing before BT and EE’s Halo 3+ Hybrid Broadband restores calm with Unbreakable WiFi, running across TV, VOD, OOH and digital channels.
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