For MORE THAN Pet Insurance, a cast of musical pets took centre stage in a playful campaign designed to highlight the everyday health challenges that can leave our furry friends feeling under the weather. Featuring a harmonica-playing cat and a blues guitar-playing bloodhound, the film combined humour, character and performance to create a distinctive and memorable brand story.

Emeralds Music composed and produced the bespoke blues-inspired soundtrack and worked closely with the production team to capture authentic musical performances for the animals. To help achieve realistic CGI animation, professional harmonica and guitar players were filmed performing the parts, providing detailed performance reference that informed the final on-screen characters.

The result was a charming and highly memorable campaign where music played a central role in both the storytelling and the visual execution.